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Showing posts from September, 2012

Monday Marketing Tip: Is it just content?

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So, we have been pumped all along how content is the king to attract readers and keep them loyal to your site, and ultimately your business. Whether it is a book you are trying to sell or just your book blog readership, we have been advised over and over about great content. No doubt about it. Poor content will not get you readers but is it only that?

Imagine you are searching for "Marketing tips for selling my book". Google spews out 100s of sites for you to learn the art but what do you actually read? You open up the first 4-5 pages on the first page of search results. Then you filter further based on: content on those sites and...surprise, the design of the website!

Yes, would you keep reading a website that doesn't even have its sidebar listed out well? Would you continue reading a website with bright blue background and yellow text on it? In all probability, no.

Do not lose potential followers by design issues. There are some simple and common errors that can be av…