Dreams Galore

A lot has been said about loyalty rewards these days. Incentive marketing or in simpler terms, loyalty rewards seem to have struck a chord with both marketers and consumers alike.  Today, I guest post at "The Good Villain" about this and enjoyed quite a bit researching and writing about it. Want to read more? Here's the link!  I would also be blogging more on TGV than here but I would always put up a link here to let you all know about my activities up there. It just makes sense for me to group all my publishing articles at TGV and use this forum to share more of personal experiences. Hope you are ok with it. :) I hope you enjoy the article as much as I enjoyed writing it. Please feel free to leave your thoughts to help each other out!

So, we have been pumped all along how content is the king to attract readers and keep them loyal to your site, and ultimately your business. Whether it is a book you are trying to sell or just your book blog readership, we have been advised over and over about great content. No doubt about it. Poor content will not get you readers but is it only that? Imagine you are searching for "Marketing tips for selling my book". Google spews out 100s of sites for you to learn the art but what do you actually read? You open up the first 4-5 pages on the first page of search results. Then you filter further based on: content on those sites and...surprise, the design of the website! Yes, would you keep reading a website that doesn't even have its sidebar listed out well? Would you continue reading a website with bright blue background and yellow text on it? In all probability, no. Do not lose potential followers by design issues. There are some simple and common errors that can ...

Which is the best way to promote your book? Is it Facebook? Twitter? Pinterest? Blog? Letters to readers? Or just writing the best book you can and then leave it all to the publisher? If you are an author, I am sure you have spent countless hours figuring out an answer to this. While I agree that social media channels like Facebook and Twitter have helped increase book sales, what is it that really works? Does mentioning your book ten times in a day on Facebook to the same set of people pushes your book sales? Or is it the hashtag used by thousand tweeples make a difference? Why exactly do you, as an author follow these practices of promotion in the first place? Is a Facebook account an answer to all your book promotion problem? No. One has to realize that social media channels like Facebook and Twitter are just that - channels. They do not push sales. The real sales for your book always comes due to one simple reason - word of mouth. It has always been the same. Some one read y...