Lessons from BEA 2012
Book Expo America 2012, the largest book convention in North America was concluded this thursday. Though I had the pass for 4 days, I ended up attending only one day. And that day I realized, how much did I miss. To say BEA was huge would be an understatement. I had one full day there and yet covered only about half the floor. Not to mention the fact that I wasn't able to attend any of the educational sessions that I so wanted to. It was enormous and was sheer madness. Never had I seen so many books and authors together at one place. Sharing here are some of the lessons that I learnt as both a publisher and an author: BEA is huge. Look before you leap. BEA might look very attractive to set up a booth for publishers (and for multi-published authors. See, I am specifically pointing out to multi-published. A booth is not for a single book author.) but it is a monster. Having a booth at BEA is not just about reserving the ...